GAC motor needed to launch her flagship SUV brands (GS8 & GS4) into the Nigerian market, so we created a world class campaign, aptly themed Made for More. This campaign tells of endless possibilities; limits to be exceeded in car engineering; experiences and connections between man and machine yet unknown; the relationships and social nuances yet to be explored.
To drive home the Made for More concept ahead of the launch day, we produced TV commercials for both domestic and International TV channels; press conferences with both local and foreign media; motion graphics at the strategic Lekki toll gate for optimum brand exposure; media and digital campaigns targeting specific audience.
We went further to cover the launch event in a colourfully executed style, which got the GAC motor president, Chief Diana Chen, saying, “This campaign Made for more so far for me has surpassed expectation without yet seeing any advert content. The whole execution of the campaign in one singular event has been nothing short of world class, and I must say now, that it is everything we ever imagined to position our brand as the future of GAC is.”