With an increasing number of channels and touch points comes a growing number of ways to introduce your brand to people. What happens if you are new and want to make a grand market entry? This was Lontor’s position at the beginning.
Del-York International was saddled with this responsibility and we pushed the boundaries of “real-time” execution in the entire campaign process of making Lontor’s brand known, increasing awareness and engagement through various brand experience to herald Lontor’s market entry with superb web presence, TV commercials and brand products.
Lontor’s digital media campaign is a striking example of real-time marketing activation.