The presence of 15 Nigerian state governors and presidents of some of the largest conglomerates in China converging in one single event can only mean one thing – Collaboration for Development. This event was the brain-child of Choice International Group (GiC), the sole authorized representative and distributor of GAC Motors and Gree Air conditioners in Nigeria, and the Nigerian Governors Forum.
GiC entered a strategic partnership with Del-York International to roll out well-cut media campaigns and PR services to get both parties excited about this event, particularly aimed at deepening Chinese private sector’s relationship with Nigeria. We went to work and pulled a smooth campaign that delivered beyond language barriers, cross-country bureaucracies and political differences.
The key results of our work was when major deals were sealed at the event and many states returned home with investments worth billions, thus deepening Chinese private sector’s relationship with Nigeria.